Scientific name: Callicarpa americana
Description and characteristics:
Deciduous shrub noted for its brightly colored, tightly clustered berries that remain on the bush into winter.
4 to 8 feet tall and wide.
Flower and fruit:
Small, lavender-pink, lilac-like flowers in spring, followed by vivid, iridescent purple or white berries in fall. The berries attract birds, as well as provide winter color. Consumed by larvae of butterflies.
The berries are edible, but aren't the most desired food of birds and often hang on the bush into late winter. The foliage turns an attractive yellow in fall. The berries are conspicuous on bare branches in the fall. Berries are astringent, but are made into jelly & wine.
This is a Texas native plant.
Light shade and very well-drained soil. Beautyberries prefer at least an inch of rain (or equivalent watering) each week, although they can endure short periods of drought.